With over 13 years of experience as a Senior UX Designer, I specialise in the “relentless simplification" of complex enterprise ecosystems. My career is defined by transforming fragmented legacy systems into unified, high-conversion tools for global leaders like Google and P&G. I thrive on translating ambiguous requirements into intuitive, research-driven products that balance high-level technical complexity with effortless user interaction.

I have a proven track record of leading cross-functional teams to align design strategy with measurable business impact, such as achieving an 89% task success rate and a $2.4M revenue impact through intelligent dashboard redesigns. My work consistently bridges the gap between data-informed prototyping and strategic UX leadership.

Currently pursuing an MS in Psychology at Southern New Hampshire University, I bring a unique behavioural perspective to the design process. This dual lens of Systems Thinking and Psychology allows me to design for the nuances of human cognition, how people think, feel, and decide. I am now seeking to join a forward-thinking team where design, data, and behavioural science intersect to create scalable, inclusive, and trustworthy digital experiences.